We’re not a mobility brand. We’re the force behind it.

RoleExecutive Creative Director, Pinnacle
ScopeCreative concept, design direction, pitch
Format4,000 sq ft trade show debut
Result$1.4M new business win
Built in Las Vegas
Featured in Event Marketer
The Emotiv booth at CES: the Nexus hub under the canopy line, a crowd at the desk

CES is full of finished products. Emotiv powers what makes them go.

Emotiv Mobility had never exhibited at a trade show. No brand recognition, no category presence, and a product line that lives inside other companies’ machines. Their debut was 4,000 square feet at CES 2026.

The job was to make people stop and ask. Emotiv builds and powers the systems other companies’ products run on: drivetrains, power infrastructure, an eVTOL. That’s the story.

The pitch render: Emotiv canopy, Where mobility begins, the Nexus and four zones

The Nexus.

We tied four capability zones to one central hub: Power, Efficiency, Lift & Reach and System Intelligence. Each zone was built around a working Emotiv system. Real hardware, not prototypes, at a show full of concept cars.

One line on the canopy you could read from across the hall. The eVTOL anchored Lift & Reach at floor level, where it did the one thing an unknown brand needs most in that building. It stopped people.

Press and cameras around the eVTOL at the Lift & Reach zone
The Hybrid Power Transfer Case in the Energy Reclaimed zone The orange eVTOL on the floor at Lift & Reach A specialist walking visitors through Smart Flexible Integration

Press

Event Marketer, 10 Minutes with Todd Fairbairn

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