Make the idea undeniable.
Creative Director, Brand and Experiential, based in Chicago.
Selected work
A dealership where everything was an illusion.
State Farm Bank
Loan Illusions
Learn to lead by becoming an Army Officer.
U.S. Army
Decide to Lead
A festival stop where you go do good between sets.
State Farm
Neighborhood of Good
Cash back to couture. A Citi card walks LA Fashion Week.
Citi
Styled By Citi
From festival tents to private dinners, one Citi playbook.
Citi
Experiential Playbook
A 4,000 square foot CES debut for a company nobody knew.
Emotiv Mobility
Built for What’s Next
The piece that got me into advertising.
Art Institute of Chicago
Lichtenstein
Supply chains to squeaky toys. A Citi story told by a dog.
Citi × Chewy
Rattle
Short films about big moments.
State Farm
Financial Portraits
A supplement launch you could taste, smell and hear.
Nature’s Way
Nature Finds A Way
An Army base you can tour from your bedroom.
U.S. Army
Pathfinder Arena
The strongest ideas earn belief immediately.
They feel emotionally true, strategically sharp, and difficult to ignore, because they’re built from real human tension and not surface-level trends. I find that idea, sell it on strategy, and stay through build. I see the red thread, and I help the people who own each piece carry it through.
State Farm, Citi, U.S. Army, Taco Bell, Anheuser-Busch, Pfizer, Google, SC Johnson, TransUnion, Emotiv, Nature’s Way
Publicis, TMA, Energy BBDO, Wilson Dow, Hirschfeld, Pinnacle
Gold Ex Award, Pro Awards, Reggie Awards, FCS