Adam Horrigan

Bottled ingredients, brought to life.

RoleSr. Creative Director, Publicis
ScopeConcept, design direction, event design, content, PR
FormatMulti-sensory PR event
Result2.6M brand impressions
1K new Instagram followers
RecognitionDavey Awards Silver, Branded Entertainment
Nature Finds A Way: Mileece performing among the plants while guests film on their phones

The ingredients set the menu and played the music.

Nature’s Way was refreshing their brand, so we built the launch around the source. The event space was filled with the actual botanicals used in their supplements.

Guests ate plant-based dishes crafted by chef Matthew Kenney and listened to music generated directly from the plants by botanical artist Mileece.

Chef Matthew Kenney cooking for guests Guests at the chef’s counter Plant-based bites on a leaf-shaped table The product shelf through the palms The botanical oasis in the middle of the room Nature Finds A Way in neon on a living wall

3D flythrough

Every detail mapped in 3D first. I directed the flythrough so the client could experience the entire footprint before sourcing the first plant.

The case study

Outcome

2.6M

Brand impressions

75K

Likes, comments, shares

70K

Organic social impressions

1K

New Instagram followers

Next project

Pathfinder Arena
All work