From pull-up bars to pixels.
The Army did an about face. It traded the obstacle course for a live broadcast.
High school recruiting used to mean setting up an obstacle course in a gym. Pathfinder Arena replaced it with a live interactive broadcast. We brought active personnel, white-hat hackers, pilots, microbiologists and astronauts in training, onto a virtual stage to take live, unscripted questions from students across the country.
Each broadcast closed with a tour through Fort Futures, a digital base built around the What’s Your Warrior universe that gave recruits a look inside modern Army careers.
How it was made
Three things that had to work.
Remote studios
With gathering restrictions in place, we built small green-screen studios across the country, running skeleton crews under COVID protocols.
Live compositing
Real-time chroma keying and compositing brought soldiers from different bases onto one shared stage, interacting with the live host as if they were in the same room.
Fort Futures
A fully rendered 3D base built to spotlight STEM and civilian careers, shifting the focus from combat roles to high-tech specialties.
The U.S. Army presents Pathfinder Arena
Next project
Loan Illusions