Adam Horrigan

Trading festival tents for community action.

RoleCreative Director, TMA
ScopeConcept, environment design, content
FormatMobile activation, touring music festivals
RecognitionGold Ex Award, Best Consumer Environment, Event Marketer
The Neighborhood of Good block at a festival: cabins, red umbrellas and the crowd

Most festival sponsors offer shade and a phone charger. We built a neighborhood.

Being a good neighbor means actually showing up for the community. We created the Neighborhood of Good, a touring pop-up block where fans could pause between sets and complete quick, hands-on service projects benefiting local causes on the spot.

Here to Help cabin, red and white Here to Help Music Education cabin
Here to Help Hunger cabin, green Here to Help At-Risk Youth cabin
A father and daughter with a ukulele from the music education wall Festivalgoers at the Go Do Good fence
Packing snack bags inside the Hunger cabin A mother and daughter at the gold wall

The case study

Outcome

24,000+

acts of good, done by fans for their own communities.

Next project

Styled By Citi
All work